Lets Crack – Episode 7
Mar 9th
Seventh episode of Let’s Crack – Web Marketing Podcast (India). This one goes up on time! Its around the 25 minute mark and is not edited. So please pardon the umm’s and the aah’s! (Doesn’t sound right…does it?)
We didn’t follow a particular flow in this episode and have tried to keep it completely conversational. Enough arguments in it too!
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Let’s Crack – A Web Marketing Podcast
By Eka & Nidhi
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In this episode we talk about:
- Abby Awards
A Social Media category has been introduced for the first time. - Axe on Social Media
On Facebook – http://facebook.com/AxeAngelsClub
7 girls on Social Networks living the Digital Life! Reaching out to 1/2 a million friends / fans across 4 networks.
- IPL
IPL-3 starts in a couple of days. What’s happening online?
Official Website – http://iplt20.com
- IE6
Youtube ends support for IE6. About time people upgrade! - Nexus One Apps / Android Growth
Google shipping 60,000 Android handsets per day (Read). Android Market for apps growing by the day!Some recommend applications:
Google Sky Maps – Awesome for showing off!
(I’m not sure Nidhi still knows what this application is about and that its not on the iPhone of course)
Seesmic – Twitter Client
Layar
Places Directory
Gesture Search
Homerun Battle 3D (Video) - Farmville
GDC is going to have a talk on how Zynga built and scaled Farmville in just 5 weeks.
Bing gets 400,000 fans on Facebook by bribing Farmville users! - Google Campaign Insights (Read)
- Rin vs Tide
HUL take on P&G with a TV ad which is highly talked about on the net. (Video) - Twitter staffer stops blogging! (Read)
- iPad Commercial (Watch)
Lets Crack – Episode 6
Feb 24th
Sixth episode of Let’s Crack – Web Marketing Podcast (India). Nidhi has tried her hand at editing on this episode. It is around 25 minutes long. Contains news, reviews, some gyaan and some mindless rambling!
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Let’s Crack – A Web Marketing Podcast
By Eka & Nidhi
………………………
Download The File >>
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In this episode we talk about:
- The Facebook Change
New look, more emphasis on ‘Search’ etc - Google Buzz
What is Google Buzz? Why is Google Buzz so cool via the mobile?!
The article mentioned in the podcast – Buzz for Mobile will change your life
Another nice piece by @prolificd – The buzz about Buzz - Paypal fiasco
Paypal stops personal payments to/fro India. (Read) - Save The Tigers
Homepage | Stripey the Cub - RCB – Fanatics Fan Challenge 2
Link - Appification of the Web! Web 3.0
- Some views on Social Media Optimization
- E-Mail Marketing
- Nidhi’s PSA’s:
Gen Y Marketing Podcast
NPR Business Story of the Day
Harvard Business Ideacast
Lets Crack – Episode 5
Jan 26th
Fifth episode of Let’s Crack – An information filled episode, we spent some hours researching for this one! We had so much to talk about, we ignored our attempt to make the podcast less than twenty minutes. It’s 24 minutes in all, but you WILL leave ENLIGHTENED.
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Let’s Crack – A Web Marketing Podcast
By Eka & Nidhi
………………………
Download The File
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In this episode we talk about:
- Google.co.in celebrates India’s 60th Republic Day (screen shot of logo below)
- Google Nexus One vs. Apple iPhone
We squabble about which one is better (iPhone duh). Did you know that Apple patented multi-touch, so the Nexus’ default apps can’t have multi-touch. - Trippy Tetris Game
Try it out! - IPL 2010 matches will be live-streaming on YouTube – History & Implications
We did a lot of research on this. Back in 2008, Live Current Media had digital rights… we explain how by 2010 Global Cricket Ventures got control of all IPL digital rights and how they’re partnering with Google. Fun stuff. - We explore: what happens to websites that go wildly viral?
We talk about: hotornot.com, icanhazcheeseburger, fmylife.com - Sequoia invests in Via (travel web portal) – good decision?
- Mobile Gaming in India
Some reasons why the state of mobile gaming in India is really depressing. - PSA – Theobroma opened in Bandra
Lets Crack – Episode 4
Jan 15th
Fourth episode of Let’s Crack – Web Marketing Podcast (India)! Was a little high on pain-killers for this one! Had a messy bike crash last week. This ones 17 mins long too and hasn’t been edited like all our previous episodes. Nidhi talks a little more this time around 
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Let’s Crack – A Web Marketing Podcast
By Eka & Nidhi
………………………
Download The File >>
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In this episode we talk about:
- Live Blogging and coverage of events.
Nidhi recently covered the Pravasi Bharatiya Divas (NRI Day) and was actively blogging, tweeting and fbooking LIVE from the event. - Girls update their bra colours on Facebook to promote Breast Cancer Awareness.
- Terrorists use Social Networks for communication purposes.
- Google in China
Google has threatened to pull out of China. - ROI on Social Media
- Pepsi and Coke campaigns on Social Media
Pepsi actually has advertised during the Super Bowl for the last 23 years! They are now focussing on RefreshEverything instead. Meanwhile Coke is doing a really cool campaign – Expedition206! - Accurate ROI on Online Campaigns in India?
- What is more important these days – A website or a Facebook fan page?
Lets Crack – Episode 3
Dec 25th
Third episode of Let’s Crack – Web Marketing Podcast (India)! We almost didn’t end up uploading this one because it didn’t seem to have come out too well. Anyways its shorter (around 17 mins) this time around.
And wish you all a very Happy New Year!
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Let’s Crack – A Web Marketing Podcast
By Eka & Nidhi
………………………
Download The File >>
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In this episode, we cover:
- Facebook: Top Status Trends of 2009 – Farmville, FML, Swine Flu, Michael Jackson
- Facebook Game Dashboard – To help organize our Social Gaming life (via VentureBeat)
- Abhishek Aaram Classes – http://www.abhishekaaramclasses.com/
(Oh and I’m sure about Bingo being one of the sponsors.) - Seasons apparently have a website! Thought couldn’t find the image of this particular model there.
Nidhi will try and upload that pic later. Found a FB fan page dedicated to her.
- Fastrack: myEXbox – The video crowdsourcing campaign.
- Tata Photon TV – Which I think is #fail and Nidhi feels has some scope.
- eBay starts TV advertising in India – Pretty lame ads. Scroll down for the one mentioned in the podcast.
And some more gyaan which includes some stuff about Victoria’s Secret lingerie!
The InsideSocialGames article which I talk about can be read here.
The ebay ad:
P.S: @Nidhi: I’m developing this pseudo accent! Not cool! I’m saying Staatus instead of the desi status!
We’ll be recording Let’s Crack on a fortnightly basis. Come back soon or grab our RSS to stay tuned!
Let’s Crack – Episode 2
Dec 13th
Second episode of Let’s Crack – Web Marketing Podcast (India)! We recorded indoors this time, so audio is unedited and oh-so clean! Podcast is 25 minutes long – we had a lot of gyaan to share this week.
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Let’s Crack – A Web Marketing Podcast
By Eka & Nidhi
………………………
Download The File >>
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In this episode, we cover:
- GoogleLabs’ Living Stories – it’ll revolutionize how online news is consumed
- What the f*** is Sanalika? We analyze the 2009 Year-End Google Zeitgeist and how people surf the web
- Eka’s funda on how Orkut got popular because of voyeurism. Nidhi & Eka argue about why Twitter became big
- Facebook search – the future way of search? (Note: it’s powered by Bing)
- Shaadi.com showers Eka men on Facebook with ads of half-naked women
- Social Gaming – Zynga’s buy! strategy, EA’s acquisition of Playfish, PetVille…. Neopets… NFS launching a demo on Facebook
- MandiOnWheels.com – order your groceries online (Surat)
- The Cash on Delivery model – will it work for Indian e-commerce shops?
- Aamir Khan has disappeared – India’s first Alternate Reality Game (ARG) (Disclaimer: Eka’s working on this campaign, lucky *******)
Misc:
- Beyond The Rack and Pearl Uppal’s Fashion and You
- Where Facebook gets most of it’s traffic, a la Alexa.com
We’ll be recording Let’s Crack on a fortnightly basis. Come back soon or grab our RSS to stay tuned!
Let’s Crack – Episode 1
Nov 27th
Welcome to our first episode of Lets Crack – Web Marketing Podcast (India)! It’s published below in the original unedited form. Crank up the volume to hear us.
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Let’s Crack – A Web Marketing Podcast
By Eka & Nidhi
………………………
Download The File >>
[Right Click and click on 'Save Link As... / Save Target As...']
In this episode, we cover:
- Google Adwords. How it works. How we feel about it.
- The realllly hot model in the Lays’ Dilicious Contest
- Intel’s 5 Note Symphony
- Tata Docomo annoying TVC but awesome Twitter strategy
- We whine about brands being terrible on Twitter (Samsung India)
- Twitter in India… Sachin and Dravid trending, pros & cons of celebs on twitter, Malika Sherawat going to Twitter HQ etc. etc.
Misc:
- the IPL team which displays Google AdWords is actually Delhi Daredevils
- Neil Patrick Harris is on Twitter – @ActuallyNPH
- [below image] Tandoori Phataka – aka the really hot model on the billboard
We’ll be recording Let’s Crack on a fortnightly basis. Come back soon or grab our RSS to stay tuned! And we promise to improve the quality of the audio for the future casts!