Posts tagged podcast
Lets Crack – Episode 7
Mar 9th
Seventh episode of Let’s Crack – Web Marketing Podcast (India). This one goes up on time! Its around the 25 minute mark and is not edited. So please pardon the umm’s and the aah’s! (Doesn’t sound right…does it?)
We didn’t follow a particular flow in this episode and have tried to keep it completely conversational. Enough arguments in it too!
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Let’s Crack – A Web Marketing Podcast
By Eka & Nidhi
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Download The File >>
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In this episode we talk about:
- Abby Awards
A Social Media category has been introduced for the first time. - Axe on Social Media
On Facebook – http://facebook.com/AxeAngelsClub
7 girls on Social Networks living the Digital Life! Reaching out to 1/2 a million friends / fans across 4 networks.
- IPL
IPL-3 starts in a couple of days. What’s happening online?
Official Website – http://iplt20.com
- IE6
Youtube ends support for IE6. About time people upgrade! - Nexus One Apps / Android Growth
Google shipping 60,000 Android handsets per day (Read). Android Market for apps growing by the day!Some recommend applications:
Google Sky Maps – Awesome for showing off!
(I’m not sure Nidhi still knows what this application is about and that its not on the iPhone of course)
Seesmic – Twitter Client
Layar
Places Directory
Gesture Search
Homerun Battle 3D (Video) - Farmville
GDC is going to have a talk on how Zynga built and scaled Farmville in just 5 weeks.
Bing gets 400,000 fans on Facebook by bribing Farmville users! - Google Campaign Insights (Read)
- Rin vs Tide
HUL take on P&G with a TV ad which is highly talked about on the net. (Video) - Twitter staffer stops blogging! (Read)
- iPad Commercial (Watch)
Lets Crack – Episode 6
Feb 24th
Sixth episode of Let’s Crack – Web Marketing Podcast (India). Nidhi has tried her hand at editing on this episode. It is around 25 minutes long. Contains news, reviews, some gyaan and some mindless rambling!
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Let’s Crack – A Web Marketing Podcast
By Eka & Nidhi
………………………
Download The File >>
[Right Click and click on 'Save Link As... / Save Target As...']
In this episode we talk about:
- The Facebook Change
New look, more emphasis on ‘Search’ etc - Google Buzz
What is Google Buzz? Why is Google Buzz so cool via the mobile?!
The article mentioned in the podcast – Buzz for Mobile will change your life
Another nice piece by @prolificd – The buzz about Buzz - Paypal fiasco
Paypal stops personal payments to/fro India. (Read) - Save The Tigers
Homepage | Stripey the Cub - RCB – Fanatics Fan Challenge 2
Link - Appification of the Web! Web 3.0
- Some views on Social Media Optimization
- E-Mail Marketing
- Nidhi’s PSA’s:
Gen Y Marketing Podcast
NPR Business Story of the Day
Harvard Business Ideacast
Let’s Crack – Episode 2
Dec 13th
Second episode of Let’s Crack – Web Marketing Podcast (India)! We recorded indoors this time, so audio is unedited and oh-so clean! Podcast is 25 minutes long – we had a lot of gyaan to share this week.
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Let’s Crack – A Web Marketing Podcast
By Eka & Nidhi
………………………
Download The File >>
[Right Click and click on 'Save Link As... / Save Target As...']
In this episode, we cover:
- GoogleLabs’ Living Stories – it’ll revolutionize how online news is consumed
- What the f*** is Sanalika? We analyze the 2009 Year-End Google Zeitgeist and how people surf the web
- Eka’s funda on how Orkut got popular because of voyeurism. Nidhi & Eka argue about why Twitter became big
- Facebook search – the future way of search? (Note: it’s powered by Bing)
- Shaadi.com showers Eka men on Facebook with ads of half-naked women
- Social Gaming – Zynga’s buy! strategy, EA’s acquisition of Playfish, PetVille…. Neopets… NFS launching a demo on Facebook
- MandiOnWheels.com – order your groceries online (Surat)
- The Cash on Delivery model – will it work for Indian e-commerce shops?
- Aamir Khan has disappeared – India’s first Alternate Reality Game (ARG) (Disclaimer: Eka’s working on this campaign, lucky *******)
Misc:
- Beyond The Rack and Pearl Uppal’s Fashion and You
- Where Facebook gets most of it’s traffic, a la Alexa.com

We’ll be recording Let’s Crack on a fortnightly basis. Come back soon or grab our RSS to stay tuned!
Let’s Crack – Episode 1
Nov 27th
Welcome to our first episode of Lets Crack – Web Marketing Podcast (India)! It’s published below in the original unedited form. Crank up the volume to hear us.
………………………
Let’s Crack – A Web Marketing Podcast
By Eka & Nidhi
………………………
Download The File >>
[Right Click and click on 'Save Link As... / Save Target As...']
In this episode, we cover:
- Google Adwords. How it works. How we feel about it.
- The realllly hot model in the Lays’ Dilicious Contest
- Intel’s 5 Note Symphony
- Tata Docomo annoying TVC but awesome Twitter strategy
- We whine about brands being terrible on Twitter (Samsung India)
- Twitter in India… Sachin and Dravid trending, pros & cons of celebs on twitter, Malika Sherawat going to Twitter HQ etc. etc.
Misc:
- the IPL team which displays Google AdWords is actually Delhi Daredevils
- Neil Patrick Harris is on Twitter – @ActuallyNPH
- [below image] Tandoori Phataka – aka the really hot model on the billboard

We’ll be recording Let’s Crack on a fortnightly basis. Come back soon or grab our RSS to stay tuned! And we promise to improve the quality of the audio for the future casts!